In June 2025, the European Accessibility Act will come into effect and will ensure that the lives of disabled and older people in the EU are improved through greater access to digital products and services throughout Europe. Looking to raise awareness about inclusivity ahead of the deadline, Nexer Digital, the human-centred research, design and development agency, has launched a new campaign: ‘I Matter Too’.
The goal of the Nexer Digital campaign is to encourage fintechs to act and embrace digital accessibility. It looks to change the mindset that inclusivity is simply a compliance requirement and is something so much more which can make a real difference.
I Matter Too sheds light on the barriers faced by people with disabilities in accessing digital services, apps, and platforms, tools that have become essential to daily life. The campaign video, central to the initiative, highlights real stories from individuals who have struggled with inaccessible technologies and services. It emphasises the importance of getting it right and creating inclusive digital experiences.
Hilary Stephenson, managing director at Nexer Digital said: “The European Accessibility Act is an important step in ensuring equality, but compliance alone isn’t enough. Through the I Matter Too campaign, we’re calling on businesses to take this as an opportunity to go beyond the minimum requirements.”
Act now
Nexer Digital is urging businesses to act now, and not wait until the European Accessibility Act’s deadline. In doing so, they will avoid fines, but it will also make it more likely that a truly accessible product or service is offered, rather than shoehorned in, in order to meet a compliance regulation.
The accessibility of websites, apps, ATMs, card readers, and other digital interfaces are all things that will be analysed when the new regulation is brought into full effect in June.
As part of the campaign, the company is also providing a series of tips on its website so fintech businesses can take steps to ensure they are truly inclusive all year round. These include:
- Understanding users’ needs and being empathetic
- Building accessibility into design and development
- Training teams on accessibility
- Working with accessibility experts
- Testing regularly with real users and assistive technology
- Making continuous improvements a habit
- Engaging with the accessibility community
